Information design

Phosphorus is important resource to human sustainability and agricultural practices. Phosphorus levels are declining rapidly but there are was to extract it from human urine. 

Thank You for your P is a conceptual visual response to the issue, aiming to raise awareness about the importance of phosphorus and how we can obtain it.  P is the scientific symbol for Phosphorus while also sounding out 'pee'. Printing on toilet paper rolls was a strategy to contextualise the information and garner attention, with the outlined illustrations a way to reduce the amount of each on each of the squares.